Selling In The New Music Business
If had to offer this post another title it would be, “If I Had It To Do Over Again”.
This will be the first in a multi-part series on ways to navigate the waters of Music 2.0 utilizing the limited funds readily available to a new kent live music band, indie or management business. What I’m intending to do is to develop an action prepare for the new artist making use of genuine company techniques in addition to emphasizing the constraints of the “old” music biz and it’s methods – such as the dependence on CD sales and inflated significance of chart rankings. We’ll explore why these things just aren’t pertinent anymore, and why this benefits you.
For this first entry, I believed it would be suitable to highlight some core values – my best recommendations – prior to you begin to put yourself out there and start your venture:
# 1. Your newsletter is PRICELESS!!!
Begin constructing your newsletter – emails, addresses, phone numbers, screen names – NOW! Do not wait. These are going to be individuals you work for. This is your core fanbase. These are the folks that will keep your career afloat due to the fact that they care about you! Treat the list like GOLD and keep constructing it. Your list represents a targeted group of customers who have currently revealed their appreciation just by registering. They understand who you are. They’re into you. These are the people you will OVERDELIVER to – beyond their expectations!
# 2. Develop community prior to commerce. The Trust Component.
In music, you’re in the business of hearts and minds. Build a relationship with your fans FIRST, and everything else with follow. Invite their input – provide things to them totally free – make them feel special. You are developing a town positioning yourself as the mayor. See to it to obtain the support of your constituents by any methods neccessary.
# 3. Songs should be permanently – however not recordings.
When it lastly boils down to tape-recording your music, take a look at the big image. The CD is passing away (dead.). Why? Hell, there are a lot of reasons that I can hardly conceive of them all. My opinion? The labels intent was constantly for you to RENT the music, not to OWN it. [I’ll be sure to explain this later on.] Give your music away. As soon as you tape-record it, send out the MP3s to everyone on your list totally free. If you demand printing CDs, hand them out for promotion too. See to it you utilize this important opportunity to GROW your mailing list. Free music is not only an excellent reward for an email address, but it assists develop community and goodwill with a new possible fan. It’s probably the best method to bring people into your circle!
By now it needs to be obvious exactly what the common denominator is: FANS!
Treat them like family – disregard them at your peril.